Hi, We're Reduce
We keep your sip together, your day on
track, and our planet in check.
The Story Behind the Sip
Evolution from Retail to D2C
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What We Pour Into Every Product
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Sustainability
Drink well, do good. Every Reduce product is a step toward a sustainable future—and a better way to sip.
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Quality
Built to last, built to love. We obsess over every detail, so you don’t have to. Backed by our Sip- For-Life Guarantee.
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Community
We believe in lifting each other up and building a community that shares our passion for progress, sustainability, and good times.
More Than a Cup
Every Sip Matters
We're not just here to keep you refreshed—we're here to make sure Mother Earth feels the love, too. That's why we're committed to cutting out single-use plastics and designing drinkware that's built to last...and last...and last.
Your purchase cuts down single-use plastic and funds plastic cleanup. As proud partners of CleanHub, we're recovering and recycling 125,000 lbs of ocean-bound plastic waste. Cheers!
Together for the Planet
Sustainability is only half the story—we’re here for the people, too. Building community and keeping your cup full is at the heart of what we do, because when it comes to caring for our planet, we’re all in it together.