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Our Story

It all started when I was tired of countless trips hauling cases of plastic bottled water up and down the staircase at my girlfriend’s (now my wife!) apartment complex. Can anyone else relate??


As a product designer, I got to work creating something that was environmentally sustainable and focused on simplicity (while still being stylish!). In 2006, Base Brands, the flagship for Reduce™, was born. Our first innovation was WaterWeek™, a five-bottle system that allows you to refill and reuse decorative BPA-free water bottles and store them in a space-saving tray in your refrigerator. Today, we have more than 12 patents and 20 trademarks on our one-of-a-kind products.


Thank you for being a part of this community. We couldn’t have done it without you and are truly thankful.


Ken & Ilene Kreafle

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