Hi, We're Reduce
We keep your sip together, your day on
track, and our planet in check.
The Story Behind the Sip
A Cup Above the Rest
With over 20 patents, a 100% lifetime guarantee, and designs that just make sense, we're here to solve the "too many bottles" problem. Because you don't need a drawer full of water bottles — you just need the right one.
What We Pour Into Every Product
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Sustainability
Drink well, do good. Every Reduce product is a step toward a sustainable future—and a better way to sip.
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Quality
Built to last, built to love. We obsess over every detail, so you don’t have to. Backed by our Sip- For-Life Guarantee.
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Community
From supporting our local community to reducing our global footprint, we're here to do good while helping you sip smarter.
More Than a Cup
Local Roots
Reduce set out with one bold mission: stop single-use plastic waste, and change the way people think about hydration. From a small idea to a global brand, we're now working worldwide to clean up plastic waste and help you sip smarter while caring for the planet.
Global Impact
We're not just here to keep you refreshed—we're here to make sure Mother Earth feels the love, too. That's why we're committed to cutting out single-use plastics and designing drinkware that's built to last...and last...and last.
Your purchase cuts down single-use plastic and funds plastic cleanup. As proud partners of CleanHub, we're recovering and recycling 125,000 lbs of ocean-bound plastic waste. Cheers!