Save 20% off your first purchase!


Reduce Lifestyle Image 1

we go where you go™

We create sleek, stylish and environmentally friendly products that span across every category - so no matter what adventure lies ahead, we’ve got you covered! All products are designed in our office in Atlanta, Ga.

Reduce Lifestyle Image 2
Reduce Lifestyle Image 3

The beginning

It all started when I was tired of countless trips hauling cases of plastic bottled water up and down the staircase at my girlfriend’s (now my wife!) apartment complex. Can anyone else relate??

As a product designer, I got to work creating something that was environmentally sustainable and focused on simplicity (while still being stylish!). In 2006, Base Brands, the flagship for Reduce™, was born. Our first innovation was WaterWeek™, a five-bottle system that allows you to refill and reuse decorative BPA-free water bottles and store them in a space-saving tray in your refrigerator. Today, we have more than 12 patents and 20 trademarks on our one-of-a-kind products.

Thank you for being a part of this community. We couldn’t have done it without you and are truly thankful.

Ken & Ilene Kreafle

Reduce Lifestyle Image 4
Reduce Lifestyle Image 5

Small, but mighty

A collaborative team whose main focus is to develop sleek, innovative, and reusable drinkware.

Say Hi!

Now that you know everything about us, let us get to know a little about you!

Start a Convo