Skip to content

Free domestic shipping on orders over $50

Get to Know our products

We strive to design innovative products that fit seamlessly into your lifestyle.


The Reduce Wine Cooler Fits most standard 750 mL wine bottles. Keeps your wine the perfect temperature with no ice needed! Simply chill your favorite wine, place in cooler, pop on cooler lid & enjoy!


Cold 1

SIP IT YOUR WAY™  This lid offers 3 ways to drink your favorite beverages all in 1.

SIP Open the small flap to use the straw
DRINK Open the large flap only for a slow pour
GULP Open both flaps for a fast pour

Cold 1 Products


Anything but ordinary- the Reduce Drink Cooler is your go-to when you need your drink to stay cold. Patented 4-in-1 design, this vacuum insulated cooler holds skinny cans, regular cans, bottles and can be used as a cup with no adapter needed! 

Drink Coolers

Hot 1

SIP IT YOUR WAY™ The patented Adjustable Flow and Steam Release lid lets you to sip warm drinks at your own pace and regulates your drink's temperature for a perfect sip every time!

FAST Slide open the vent to the max for a fast pour
MEDIUM Slide vent to the middle for a medium pour 
SLOW Slide vent to the smallest opening for slow pour


not a regular company, we are a cool company!

Check out new opportunities to become part of the Reduce fun fam.


Our name reflects more than just reducing our impact on the environment.

We love our community and being part of organizations that share our values and are actively working on doing their best to help the world.


Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now