Consumers Can ‘Go Green’ at Home with Reduce™
Base Brands introduces variety of eco-friendly homeware products at
International Home + Housewares Show
ATLANTA, March 17, 2008 – More than ever before, eco-conscious consumers are looking for new ways to incorporate environmental sustainability into their lifestyles.
To support this growing green trend, Base Brands will introduce the Reduce™ product series at the International Home + Housewares Show March 16-18, 2008, at McCormick Place in Chicago, IL.
The Reduce product suite is designed to help consumers minimize their carbon footprint and maximize convenience as they support global sustainability efforts in their daily lives. The series includes: chic compactor can; refillable water bottles; stylish bamboo kitchenware; and small trash cans ideal for reusing plastic grocery bags.
“Whether preserving natural resources or increasing energy efficiency, people are making environmentally conscious choices in all aspects of their lives,” said founder and chief executive officer Ken Kreafle. “Reduce makes it easy for people to go green at home by providing a variety of eco-friendly products that meet their everyday needs.”
To illustrate how Reduce can seamlessly be integrated into the home, show attendees will see the products on display as part of a model kitchen. Highlights include:
- Compactor Can – Stylish 40-liter can with soft compressible lid compacts trash up to 50%, reducing the frequency of home garbage disposal
- Water Week – Trendy designs in a convenient set of five refillable water bottles for the work week supports the reduction of plastic bottle waste
- Bag It™ - Small trash can gives consumers another practical use for their grocery bags in the bedroom or office, reducing the frequency of non-biodegradable plastic waste disposal
- Melaboo – Durable plates and bowls made of biodegradable bamboo material reduces the use of and exposure to harmful plastics
Established to creatively fill unique unmet consumer needs, Base Brands’ practical solutions make life easier for a variety of lifestyles. For more information, visit www.basebrands.com. |
