Base Brands was created on the cornerstones of design, innovation, function and quality. These principles are essential elements of each product series – no matter the purpose or target audience.

Base Brands invents creative, practical products that make life easier for a variety of consumer lifestyles. From eco-friendly homeware and pet gear to travel mugs and specialty items, the company’s inventions are designed to enhance everyday experiences. Leveraging more than 40 years of combined industry experience, a talented team of experts continuously challenges category norms to create product solutions that fill unmet consumer needs.

This passionate focus and unique perspectives allow Base Brands to deliver creations that improve the lives of consumers who use our products. As a matter of fact, our portfolio of unique brand offerings are sought after by a wide range of consumers including busy moms, environmentally-conscious adults, pet lovers, military personnel and automobile enthusiasts.